Switch On, Switch Off:... Mass Media Audiences in Malaysia... -... Newell Grenfell... The research for this book was carried out in the mid 1970s when media was very much Government dominated with the cinema being the area where media artists had the most freedom of expression. The reader is taken through...
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Switch On, Switch Off:
Mass Media Audiences in Malaysia
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Newell Grenfell
The research for this book was carried out in the mid 1970s when media was very much Government dominated with the cinema being the area where media artists had the most freedom of expression. The reader is taken through how each one of the variety of media available in Malaysia at the time was received by different sections of the community both in the major cities and elsewhere. Finally the book concludes by looking at the effectiveness of each of the media in driving home their intended messages. 260 pages including two maps, appendices, a bibliography and an index. Chapters cover -
- Audience Research in Malaysia 1959-1975,
- The Potential Audience,
- Radio,
- Wired Broadcasting,
- Television,
- Cinema,
- Mobile-Unit Film Shows,
- The Print Media &
- Switch on Switch Off.
Weight: 0.6.kg. *On request this book will be sent post free by surface mail to any part of the world when it is part of an order weighing at least 2 kilos.*
Published by Oxford Universisty Press, Kuala Lumpur, 1979. ISBN: 0195804074
Condition: Very Good. Hardback.The book has been rebound in leatherette boards with leather edgings and the title is stamped in gilt lettering on the spine. Internally there is mild tanning.
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SKU: ML1567
ISBN: 0195804074
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